In order to be a successful private school, all stakeholders (parents, students, and faculty) have to know and believe in the mission of the school. Most schools that I have worked with that have enrollment problems have very disjointed mission statements. Recently, I had an opportunity of a lifetime to visit Fort Bragg in North Carolina. While at Fort Bragg, I toured the 82nd Airborne Division Parachute Packing Office. This is the place where soldiers carefully pack 400 parachutes a day for the troops who jump out of airplanes. The mission statement for this division is “I will be sure, always.” If a parachute isn’t packed properly a soldier will die. I watched in amazement as the soldiers took tremendous pride and care packing each parachute. They were living their mission statement!
Here are some quick tips to consider when either creating or amending your school mission statement:
- Is your mission statement clear and concise?
- Does the mission statement truly reflect who you are as a school?
- Can the school’s stakeholders use the mission statement as an “elevator speech” when talking about the school to prospective students?
- Do you post your mission statement throughout the school for all stakeholders and prospective students to see?
- Do you use the mission statement to create “mission moments” during faculty meetings or assemblies where stakeholders are recognized for living the mission?
The beginning of the school year is a perfect time to revisit your mission statement to ensure that all stakeholders are on the same page.